Video is one of the most effective formats in internal and external communication today. Companies often see it primarily as a tool to strengthen the employer brand. It’s logical – video can easily capture attention and convey emotions. However, few people realize how huge potential it also has in the education and development of people.

Hero image by Terje Sollie

Why Video Works: The Power of Visual Learning

It is said that people perceive up to 80% of information through their eyes. That is why people remember many times more from videos than from text or explanations alone. The audiovisual form activates multiple senses at once and makes it easier to understand complex information.

Thanks to videos, we learn faster, remember procedures better, and can return to them at any time. In the age of microlearning and mobile devices, video is an accessible and popular format for employees as well.

People can simply learn anywhere.

Video as Part of Corporate Training

Corporate video is no longer just about onboarding. It can be used for regular safety training, product knowledge transfer, tooling, or customer service.

The advantage is that the same video can be used by people in different locations and times, without the need for a physical presence of a lecturer. High-quality video training saves time and costs, and can be very effective.

Moreover, thanks to the use of artificial intelligence tools, it is easy to add subtitles, transcribe spoken words into a text document for an internal wiki, or automatically create dubbing in different languages. This makes educational content easily accessible even for multilingual or international teams.

From Expert Knowledge to Shared Know-how

In companies, valuable know-how often remains only in the heads of experienced employees. Video helps to preserve this knowledge and share it with others – quickly, clearly and without the need for repeated training.

A format where one colleague explains to others how to do something works great – so-called peer-to-peer learning. Such sharing not only educates, but also strengthens trust and team spirit. An experienced colleague does not have to explain things over and over again, which significantly saves his time and energy, and at the same time ensures the consistency of the information conveyed.

An important question is where to host these videos safely and clearly. Many companies use their own educational portal (LMS – Learning Management System), where the content can be structured and the passage of individual modules can be monitored.

An alternative is corporate intranets or private channels on platforms such as YouTube, Vimeo or MS Stream. The ideal solution is one that ensures easy access, data protection and the possibility of integration with other HR and training tools.

How to Start with Educational Videos

Starting with a video doesn’t have to be complicated. You mainly need a clear topic, a simple script and a person who really knows the subject. Authenticity is important – you don’t need professional technology, but a clear message and natural expression.

We recommend starting with short videos (2-5 minutes) focused on one specific topic or skill.

Tips for internal educational videos:

• Introductory video for new colleagues in the team
• Safety training for production workers
• Procedure for working with internal IT tools (e.g. CRM, intranet)
• Instructions on how to correctly enter vacation in the HR system
• Video with a summary of corporate communication principles
• A demonstration of proper customer service in the form of a role-play situation
• Practical advice from experienced colleagues – “tips from practice”

Micro-case Study: Video for E-learning at Möbelix

Möbelix also recently decided to use video for internal training. Jakub, who heads the HR department, approached us with a clear vision: to shoot short videos capturing the real course of a working day in key positions.

The goal was to introduce new colleagues to what awaits them in their role – from arriving at work, through the daily routine, to proper behavior towards customers.

During two two-day filming blocks, we recorded the working day of a cashier, salesperson, warehouse worker and home accessories specialist. The filming was intense – both for the performing employees and for our crew.

The scripts were prepared by the Möbelix colleagues themselves, because they are the ones who know the operations, rules and small details of a typical day best.

We fine-tuned the final cut together with the client so that the result faithfully reflected reality and internal standards.

The result is 6 authentic videos that will become part of internal e-learning and help newcomers get started more quickly.

Connection with Employer Branding

Educational videos can strengthen the employer brand without it being their main goal. They show the corporate culture in practice – how people work together, how they share experiences, how they develop. It is this authenticity that is very valuable in employer branding today. Video thus naturally connects people development with building trust and engagement.

At the same time, it is appropriate to technically incorporate employer branding elements into educational videos – for example, using a visual identity (colors, typography, logos) or a uniform tone of communication, or corporate music or jingle. This ensures brand consistency across all communication and employees subconsciously strengthen their relationship with the brand even during everyday learning.

Make the Most of Video

They say a picture is worth a thousand words. And what about video? It combines image, sound, movement and emotion – and can convey much more than any static format.

Video is an affordable, flexible and very effective tool for corporate training. It helps transfer knowledge across teams, saves time and supports a learning culture. This is an opportunity for you to bring education closer to people and at the same time strengthen your internal brand.

Start simple – even one first video can mean a big shift.