Strategy and Design Archivy

How to Do Employer Branding with AI – Strategically, not Robotically

by Jiří Hrstka | Nov 10, 2025 | @News, Innovation and Technology, Strategy and Design

AI is now being discussed in all fields, from marketing to human resources. But while many see it as a tool for speeding up work, it can play a much more fundamental role in employer branding. AI is changing the way we think about employer branding. It’s not...

AI and Employer Brand: Why Humanity and Authenticity Matter

by Jana Menšíková | Nov 5, 2025 | Innovation and Technology, Strategy and Design

Technology is changing the world of work faster than we could ever have imagined. Artificial intelligence is influencing recruitment, communication, and decision-making. Thanks to AI, employer brands are able to increase their visibility, target their audience more...

Employer Branding: Why It Is Important for Small and Medium-Sized Enterprises Too

by Tomáš Menšík | Oct 6, 2025 | Consistent Communication, Strategy and Design, Talent Attraction

The year 2025 brought further acceleration to the labor market. There are more job offers than ever before, but the number of quality candidates is declining. People are carefully choosing where to work—and the reputation of the company, the experience of its...

10 Steps to Effective Use of Internal Know-How

by Jiří Hrstka | Oct 1, 2025 | Colleague Engagement, Innovation and Technology, Strategy and Design

Do you know that moment? A key employee resigns, and you realize that years of experience, specific procedures, and informal knowledge that are not documented anywhere are leaving with him or her. Training the successor takes months, and during that time, you...

Corporate Education in the Age of AI

by Jiří Hrstka | Sep 17, 2025 | Colleague Engagement, Strategy and Design

Corporate education is undergoing enormous change. Technology is evolving faster than ever before, and employees expect to be constantly learning new skills. Lifelong learning is no longer a luxury, but a necessary part of corporate strategy. It is also becoming an...

ADDIE – How to Create Online Courses That Won’t Get Trashed

by Tomáš Menšík | Sep 9, 2025 | Strategy and Design

Design thinking isn’t just another buzzword—it’s a way of approaching problems in a human, structured, and creative way. And it’s this approach that allows you to create not only meaningful solutions for everyday work situations, but also effective...