Strategy and Design Archivy

Employer Brand Strategy 5/5: From Vision to Real Experience Change

by Tomáš Menšík | Feb 23, 2026 | Strategy and Design

An Employer Branding strategy is important. But it won’t change anything on its own. Many companies now have a formulated EVP. Some even have a defined Employer Brand identity. Everything is clearly laid out in a presentation for management. Yet the daily experience...

Employer Brand Strategy 4/5: How to Revitalize Your Identity and Offering through Communication

by Tomáš Menšík | Feb 19, 2026 | Strategy and Design

An Employer Brand strategy is not created with a single decision. It is a process in which the individual components of the Employer Brand are gradually put together. Identity (EBI) determines who the organization wants to be, the offer (EVP) formulates value, and...

Employer Brand Strategy 3/5: EVP as a Fair Promise

by Tomáš Menšík | Feb 9, 2026 | Strategy and Design

Why should I work for this company? Sooner or later, this question pops into the head of every candidate and employee. And that’s exactly what the Employee Value Proposition (EVP) is supposed to answer. Three letters that we hear everywhere today, most often in...

Employer Brand Strategy 2/5: Employer Brand Identity as a Fixed Point in Times of Change

by Tomáš Menšík | Feb 3, 2026 | Strategy and Design

In our last article, we discussed the basic principles of Employer Brand strategy. Today, we continue with a topic that is key to the success of the entire strategy – Employer Brand Identity. Before we start talking about benefits, EVP, or communication campaigns, we...

Employer Brand Strategy 1/5: Basic Principles

by Tomáš Menšík | Jan 27, 2026 | Strategy and Design

Employer Branding is not a new topic. What is new, however, are the conditions in which companies deal with it today. In recent years, the labor market, people’s expectations, and the way companies communicate have changed significantly. In previous articles, we...

Top 10 Employer Branding Trends for 2026

by Jiří Hrstka | Jan 20, 2026 | Strategy and Design, Talent Attraction

Just a few years ago, Employer Branding was often perceived as a “nice to have.” A nice addition to HR marketing. A career microsite, a few photos from team building, the occasional post on LinkedIn. But 2026 is definitely breaking this logic. What...