Employer Brand Strategy 2/5: Employer Brand Identity as a Fixed Point in Times of Change
How to define Employer Brand identity and work with it strategically. The Brand Identity Prism model, examples, and practical applications.
Employer Brand Strategy 1/5: Basic Principles
What is an Employer Brand strategy and why should it be addressed systematically? Basic principles, EVP, identity, and Employer Brand communication.
Top 10 Employer Branding Trends for 2026
Employer Branding in 2026 as a strategic necessity. An overview of 10 key trends that will influence recruitment, culture, and company reputation.
Employer Branding as a Way of Thinking
Employer branding is not a one-off campaign or a simple project. It is a way of thinking. A way of leading. A willingness to learn. And much, much more.
Happiness, Health, Peace of Mind. And Meaningful Work to Go with It
How are job satisfaction, happiness at work, and work-life balance related to Employer Branding? Christmas reflections on work, relationships, and meaning.
Pre-Christmas EB Strategy Cleanup: What to Tidy Up Before the New Year Begins
Get your employer branding in order before the end of the year. Find out how to update your EVP, personas, brand identity, and key moments in the candidate and employee experience.
How to Create an EB Retrospective of the Past Year: A Practical Guide for HR and EB Teams
Learn how to do an employer branding retrospective. Practical guide, 3C analysis, EVP audit, candidate experience, and EB trends for 2026.
AI and Employer Brand: The Art of Balance
AI speeds up work, but it cannot replace humanity. Discover three principles of balance that help build a strong and authentic employer brand.
RACE & Employer Brand: How to Use AI and a Human Approach in the Race for Talent’s Attention and Trust
A practical guide to using the RACE model and AI in employer branding – how to combine technology and a human approach in everyday EB practice.
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