Jiří Hrstka, Autor MenSeek

Top 10 Employer Branding Trends for 2026

by Jiří Hrstka | Jan 20, 2026 | Strategy and Design, Talent Attraction

Just a few years ago, Employer Branding was often perceived as a “nice to have.” A nice addition to HR marketing. A career microsite, a few photos from team building, the occasional post on LinkedIn. But 2026 is definitely breaking this logic. What...

How to Create an EB Retrospective of the Past Year: A Practical Guide for HR and EB Teams

by Jiří Hrstka | Dec 3, 2025 | Innovation and Technology

The end of the year is the ideal time to slow down. To stop and look at what has really happened around your employer brand. Not to praise or criticize yourself, but because without an honest understanding of the situation, without data, context, and insight, it is...

How to Do Employer Branding with AI – Strategically, not Robotically

by Jiří Hrstka | Nov 10, 2025 | Innovation and Technology, Strategy and Design

AI is now being discussed in all fields, from marketing to human resources. But while many see it as a tool for speeding up work, it can play a much more fundamental role in employer branding. AI is changing the way we think about employer branding. It’s not...

How to Do Effective Employer Branding with a Small Team and Budget

by Jiří Hrstka | Oct 14, 2025 | Colleague Engagement, Consistent Communication

Employer branding is not just for large companies with huge teams and budgets. Even a small company—or a small HR team in a large organization—can support the development of a strong employer brand. The key is not the size of the budget, but authenticity, a clear...

10 Steps to Effective Use of Internal Know-How

by Jiří Hrstka | Oct 1, 2025 | Colleague Engagement, Innovation and Technology, Strategy and Design

Do you know that moment? A key employee resigns, and you realize that years of experience, specific procedures, and informal knowledge that are not documented anywhere are leaving with him or her. Training the successor takes months, and during that time, you...

Top 10 Employer Branding Trends for 2026

How to Create an EB Retrospective of the Past Year: A Practical Guide for HR and EB Teams

How to Do Employer Branding with AI – Strategically, not Robotically

How to Do Effective Employer Branding with a Small Team and Budget

10 Steps to Effective Use of Internal Know-How

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