HUMAN CENTERED BRAND
Employer Branding based on the real experiences of employees and candidates.
Every company has an Employer Brand. The difference is whether he lets it arise randomly or actively manages it.
Employer Branding is the systematic work with people’s experiences and communication across the organization so that what you promise as an employer matches or even exceeds what people actually experience.
The result is higher interest from relevant candidates, greater employee engagement, and healthier functioning of the entire company.
Every company has an employer brand.
Yes, yours does, too.
Three Pillars of a Strong Employer Brand
A strong Employer Brand is not created by a single campaign or a list of benefits. It is based on the connection of three key pillars that must be in harmony.
Brand Identity
It will allow you to stand out and clearly differentiate yourself from your competition in the job market.
Value Proposition
It attracts the right candidates and builds long-term relationships with employees.
Authentic Experience
It ensures that what you promise is actually experienced by people. It strengthens trust and the reputation of the company.
Human Centered Employer Branding
Our approach to Employer Branding uses the principles of design thinking. It is based on a deep understanding of people – employees, candidates and managers.
Employer Branding does not start with a campaign. It starts with listening. We find out how your brand is really perceived, what people expect and where the gap between promise and reality arises.
Only on this basis do we design a strategy that connects identity, value proposition and everyday experience – and translate it into concrete and measurable steps.
Our approach is based on three consecutive phases: Exploration, Creation and Action.
Exploration
We gain deep insights into your brand perception, employee motivation, and candidate expectations using interviews, questionnaires, data, and observations.
Creation
Together we design a strategy that matches reality and ambition. We create an EVP, a communication framework and creative concepts that have a head, a heart and a purpose.
Action
The brand comes to life in content, campaigns, onboarding, and everyday communication. We test, evaluate, and adjust to make sure everything works for people, not just on paper.
Tip: Click on the icons to learn more.
Benefits of a Human-Centered Approach
It is based on people's real needs, not assumptions
It connects strategy, design and everyday communication
Improves candidate and employee experience
Helps unify the perspectives of HR, marketing and management
It brings long-term results, not just a campaign effect
Employer Branding Has a Measurable Impact
A strong Employer Brand influences people’s entire relationship with your company – from first impressions to long-term cooperation. Data consistently confirms its impact in key areas.
%
First Choice
A strong Employer Brand increases the likelihood of being a first choice by 50%.
(LinkedIn)
%
More Reactions
A strong Employer Brand increases job response rates by up to 30%. (LinkedIn)
%
Lower Costs
Companies with a strong Employer Brand have up to 43% lower recruitment costs. (LinkedIn)
%
Lower Turnover
Strong Employer Brands experience up to 28% lower turnover.
(HBR)
A Strong Employer Brand Starts on the Inside
Building a strong Employer Brand is not a one-time project or marketing campaign.
It’s a long-term effort with the experience of people – inside and outside the company.
The good news? There are methods, tools, and data that can help you do it systematically. And that’s exactly what we’re here to help you do.
Employer Brand Concept
We start from the inside. We map out who you are and how people really perceive you.
From this foundation, we create an Employer Branding strategy.
Employer Brand Tools
A strategy without tools remains on paper. We will create communication platforms and a digital ecosystem that will translate the brand into practice.
Employer Brand Content
We turn strategy into content that is authentic and engaging. We create, publish, and help teams communicate consistently.
Employer Brand Intelligence
We connect data from recruitment, communications and internal experience and help you manage your brand based on facts.
How Can We Work Together
Every company is at a different stage. Some need to set a direction, others need to launch a specific project. And some are looking for a long-term partner.
We build cooperation to match your capabilities and ambitions.
Strategic Start
We will find out where you stand today and set a clear direction. Diagnostics, strategies or specific challenges - a solid foundation for the next steps.
Project Implementation
We turn strategy into concrete outputs – career website, content, tools or impact measurement. Clear goal, clear result.
Long-term Partnership
We combine strategy, tools, content and data into a system. We develop the Employer Brand continuously and with impact.
Let’s Connect
Wondering how Employer Branding could work in your company?
Contact us and we will arrange a short, non-binding consultation.