Strategy and Design Archivy

Employer Branding: Why It Is Important for Small and Medium-Sized Enterprises Too

by Tomáš Menšík | Oct 6, 2025 | @News, Consistent Communication, Strategy and Design, Talent Attraction

The year 2025 brought further acceleration to the labor market. There are more job offers than ever before, but the number of quality candidates is declining. People are carefully choosing where to work—and the reputation of the company, the experience of its...

10 Steps to Effective Use of Internal Know-How

by Jiří Hrstka | Oct 1, 2025 | Colleague Engagement, Innovation and Technology, Strategy and Design

Do you know that moment? A key employee resigns, and you realize that years of experience, specific procedures, and informal knowledge that are not documented anywhere are leaving with him or her. Training the successor takes months, and during that time, you...

Corporate Education in the Age of AI

by Jiří Hrstka | Sep 17, 2025 | Colleague Engagement, Strategy and Design

Corporate education is undergoing enormous change. Technology is evolving faster than ever before, and employees expect to be constantly learning new skills. Lifelong learning is no longer a luxury, but a necessary part of corporate strategy. It is also becoming an...

ADDIE – How to Create Online Courses That Won’t Get Trashed

by Tomáš Menšík | Sep 9, 2025 | Strategy and Design

Design thinking isn’t just another buzzword—it’s a way of approaching problems in a human, structured, and creative way. And it’s this approach that allows you to create not only meaningful solutions for everyday work situations, but also effective...

Employer Branding and Content: Why it Matters What You Say, How and to Whom

by Tomáš Menšík | Jun 17, 2025 | Consistent Communication, Strategy and Design

Employer branding is not just what a company says. It is primarily about how people experience it – inside and out. And content is one of the most important tools to share and shape this experience. It helps not only to convey information, but also to create...

Employee Value Proposition: How to Create a Value Promise That Attracts and Retains the Right People

by Tomáš Menšík | Jun 3, 2025 | Consistent Communication, Strategy and Design, Talent Attraction

What is an EVP and why does it matter so much? An EVP – or Employee Value Proposition – is a value promise that an employer makes to its current and future employees. It answers the key question: “Why should I want to (and stay) working here?” A strong EVP is not just...