Strategy and Design Archivy

Pre-Christmas EB Strategy Cleanup: What to Tidy Up Before the New Year Begins

by Jana Menšíková | Dec 8, 2025 | @News, Innovation and Technology, Strategy and Design

The end of the year is a special time. On the one hand, there is a slowdown and a time for reflection, and on the other hand, there is a natural need to prepare the ground for what is to come. It is precisely during this interim period that it usually becomes apparent...

AI and Employer Brand: The Art of Balance

by Tomáš Menšík | Nov 25, 2025 | Strategy and Design

Every company has an employer brand. Whether it consciously develops it or lets it evolve organically. It is not about a logo, slogan, or campaign. An employer brand is a mental construct that is born in people’s minds based on their experiences with the company...

RACE & Employer Brand: How to Use AI and a Human Approach in the Race for Talent’s Attention and Trust

by Tomáš Menšík | Nov 18, 2025 | Consistent Communication, Strategy and Design

Today, employer branding rests on two pillars that need and complement each other: technology and humanity. We have been monitoring how AI is changing the work of EB teams for a long time—but at the same time, we remind ourselves that authenticity does not come from...

How to Do Employer Branding with AI – Strategically, not Robotically

by Jiří Hrstka | Nov 10, 2025 | Innovation and Technology, Strategy and Design

AI is now being discussed in all fields, from marketing to human resources. But while many see it as a tool for speeding up work, it can play a much more fundamental role in employer branding. AI is changing the way we think about employer branding. It’s not...

AI and Employer Brand: Why Humanity and Authenticity Matter

by Jana Menšíková | Nov 5, 2025 | Innovation and Technology, Strategy and Design

Technology is changing the world of work faster than we could ever have imagined. Artificial intelligence is influencing recruitment, communication, and decision-making. Thanks to AI, employer brands are able to increase their visibility, target their audience more...

Employer Branding: Why It Is Important for Small and Medium-Sized Enterprises Too

by Tomáš Menšík | Oct 6, 2025 | Consistent Communication, Strategy and Design, Talent Attraction

The year 2025 brought further acceleration to the labor market. There are more job offers than ever before, but the number of quality candidates is declining. People are carefully choosing where to work—and the reputation of the company, the experience of its...