Employer Branding and Content: Why it Matters What You Say, How and to Whom
Content helps convey information, but also creates atmosphere, impressions and attitudes. It is the bridge between EB strategy and the reality of everyday communication.
Employer Brand Identity Prism: A Polished Employer Brand Identity
Brand Identity Prism is a model that allows a company to describe its brand in a comprehensive and clear way. Let’s introduce it.
Employee Value Proposition: How to Create a Value Promise That Attracts and Retains the Right People
EVP – or Employee Value Proposition – is a value promise that an employer makes to its current and future employees.
What Is Employer Brand Identity and Why Does It Matter?
Employer brand identity (EBI) remains neglected, unlike EVP. EBI is intended to describe “who we are as an employer”, which is different from EVP.
Employee Engagement: Why It’s Not Enough for People to Just Be Happy
Why is employee engagement important? Engaged people believe in what they do and want to be part of something that matters.
What Data Actually is and How it Helps Us in Employer Branding
Data allows us to see an employer brand through the eyes of those who matter most – employees and candidates.
People, Data and Brand: How to Connect Them in an Effective Employer Brand Strategy
Thanks to relevant data, you can identify key factors that influence employee satisfaction, loyalty, and the attractiveness of your company.
Employer Branding and Data: Why Intuition Isn’t Enough and How to Finally Rely on Numbers
Good decisions require data. A strategic approach based on employer branding data helps to clearly determine where to direct energy, time and finances.
E-learning as a Tool for Improving the Experience of Applicants and Employees
The future belongs to smart companies. These companies use e-learning to train their employees during the course of their cooperation.
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