How to Create an EB Retrospective of the Past Year: A Practical Guide for HR and EB Teams
by Jiří Hrstka | 3.12.2025 | @News, Innovation and Technology | 0 Comments
AI and Employer Brand: The Art of Balance
by Tomáš Menšík | Nov 25, 2025 | Strategy and Design
AI speeds up work, but it cannot replace humanity. Discover three principles of balance that help build a strong and authentic employer brand.
RACE & Employer Brand: How to Use AI and a Human Approach in the Race for Talent’s Attention and Trust
by Tomáš Menšík | Nov 18, 2025 | Consistent Communication, Strategy and Design
A practical guide to using the RACE model and AI in employer branding – how to combine technology and a human approach in everyday EB practice.
How to Do Employer Branding with AI – Strategically, not Robotically
by Jiří Hrstka | Nov 10, 2025 | Innovation and Technology, Strategy and Design
Discover how to use AI in employer branding strategically, not robotically. Learn how to combine data, creativity, and humanity into a strong employer brand.
AI and Employer Brand: Why Humanity and Authenticity Matter
by Jana Menšíková | Nov 5, 2025 | Innovation and Technology, Strategy and Design
Artificial intelligence is changing employer branding, but people remain at the heart of the brand. How can we find a balance between data, emotions, and authenticity?
Employer Branding Light: Small Steps Towards a Big Employer Brand
by Tomáš Menšík | Oct 21, 2025 | Consistent Communication, Talent Attraction
Employer branding isn’t just for corporations. Learn how to build your employer brand step by step—from recruitment to onboarding to employee engagement.
How to Do Effective Employer Branding with a Small Team and Budget
by Jiří Hrstka | Oct 14, 2025 | Colleague Engagement, Consistent Communication
How to achieve effective EB? Find out why authenticity, employee stories, and a unified brand identity deliver better results than large campaigns.
Employer Branding: Why It Is Important for Small and Medium-Sized Enterprises Too
by Tomáš Menšík | Oct 6, 2025 | Consistent Communication, Strategy and Design, Talent Attraction
The year 2025 brought further acceleration in the labor market. There are more job offers than ever before, but the number of quality candidates is declining. What can be done about this?
10 Steps to Effective Use of Internal Know-How
by Jiří Hrstka | Oct 1, 2025 | Colleague Engagement, Innovation and Technology, Strategy and Design
A key employee resigns, taking with him or her years of experience, specific procedures, and knowledge that are not documented anywhere.
Corporate Training in the Czech Republic – Practical Inspiration for HR
by Tomáš Menšík | Sep 24, 2025 | Colleague Engagement, Innovation and Technology, Talent Attraction
Corporate training is no longer just a benefit. It has a direct impact on employee retention, engagement, and daily performance, and influences corporate culture.
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