Video as an Educational Tool
Few people realize the enormous potential of video in education and human development. Video can easily capture attention and convey emotions.
Corporate Values – Why Create Them and How to do Them
Company values help with decision-making, teamwork, and the journey to common goals. So how do you create them correctly so they work for you?
Employer Branding in Practice: How to Create a Content Strategy That Makes Sense
For an employer brand to be strong and credible in the long term, it must have a clearly defined content strategy. How to do that? Read our article.
Employer Branding and Content: Why it Matters What You Say, How and to Whom
Content helps convey information, but also creates atmosphere, impressions and attitudes. It is the bridge between EB strategy and the reality of everyday communication.
Employer Brand Identity Prism: A Polished Employer Brand Identity
Brand Identity Prism is a model that allows a company to describe its brand in a comprehensive and clear way. Let’s introduce it.
Employee Value Proposition: How to Create a Value Promise That Attracts and Retains the Right People
EVP – or Employee Value Proposition – is a value promise that an employer makes to its current and future employees.
What Is Employer Brand Identity and Why Does It Matter?
Employer brand identity (EBI) remains neglected, unlike EVP. EBI is intended to describe “who we are as an employer”, which is different from EVP.
Employee Engagement: Why It’s Not Enough for People to Just Be Happy
Why is employee engagement important? Engaged people believe in what they do and want to be part of something that matters.
What Data Actually is and How it Helps Us in Employer Branding
Data allows us to see an employer brand through the eyes of those who matter most – employees and candidates.
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