The importance of corporate values is growing. Companies that actively try to present and transform their corporate values have an undeniable advantage in the job market. Let’s take a closer look at corporate values and their latest trends.
♻ 14. 07. 2025
What Are Corporate Values?
Corporate values are the rules and ideas that the entire company identifies with. They help with decision-making, teamwork, and the journey towards common goals.
Why Are They Important?
Simply put, values determine the direction you want to take.
Company values are like a map that you look at when you need to find the right path.
They make it easier to make decisions about the company, communicate principles to customers and clients, and hire employees who might fit in with the team.
Don’t think that you can simply avoid values. If you don’t get actively involved, they will eventually create themselves. In most cases, however, they will not be the ones that will help your company’s reputation.
Now we get to the point. It is important to pay attention to company values, as they are an important part of our company culture. But here comes another but…
Not Everything Written is Reality
Imagine working in a manufacturing facility. After 5 years, a flyer suddenly appears in your hands: “Friendship, Honesty, and Equality.” Do you really think people will suddenly turn 180 degrees?
Corporate values are not things that you just write on a flyer and it’s yours. They have to be created within the company.
All departments should act based on the company’s values. For this to happen, the employee must see the same behavior from the management. Only then will everything start to make sense to him.
It’s the same with building a community. It has some values, goals, lifestyle, and behavior. If none of these exist, it will gradually begin to fall apart.
4 Tips for Creating Core Company Values
1. Share Your Vision
Answer these simple questions: “How will your company impact the world? Will it change someone’s life? How, to whom, and how will you benefit?”
Give your company a higher value. Show that the project makes sense and that people will want to be a part of it.
Your company values must support your vision. Come up with a sentence that perfectly captures it.
2. Look for Original Values
Yes, we all know that “openness, honesty, and friendliness” are very popular right now.
But will anyone believe it? These days, you’ll see similar promises everywhere. Companies take generic qualities and proudly put them under their name – mostly for show.
Your company is unique. It has different employees, products, and goals. So why should your values be the same as the false promises of many corporate companies?
Don’t hide behind vague terms that ultimately reveal nothing about the company.
3. Strive for Simplicity and Comprehensibility
There is no point in having complex, perfectly crafted values if no one can remember them. A short sheet of one-sentence bullet points will do just fine.
In everyday work life, it is easier to remember short summaries than paragraphs of text.
4. Develop Values Gradually
As your company grows, so may the number of tasks and people involved. There will come a time when your values no longer seem relevant enough to how the company operates.
Something may become more important to the company, and vice versa. So renovate and don’t forget to ask your employees for feedback.
Corporate values help in several different areas of management. They increase motivation, morale, advocacy, management of activities and employee behavior.
Morality
1. Values that are worth striving for. They are admired and considered honorable and morally right.
Motivator
2. Core values help us become a better person. They are a powerful motivator for a person.
Action
3. Goals, ideas, problem solving, team spirit and specific actions – all of this is guided by your values.
Meaning
4. Our values can be equal or supportive of what is important to us.
Guidelines
5. Values help organize principles. They guide and give us certainty.
Company Values and What You Can Gain from Them
- They help your employees make better decisions
- They attract young talent
- They increase employee motivation and engagement
- They simplify the work of your marketing and internal communications team
- They attract clients with similar company values
Current Trends in Corporate Values
1. Authenticity and Transparency
In 2025, the emphasis is on authenticity and open communication. Companies should not only declare their values, but above all live them and share real employee stories, which strengthens trust and attractiveness for potential candidates. We write about this in more detail in our regular January overview of trends for the coming year (in Czech only).
2. Personalization of the Candidate Experience
Modern technologies make it possible to personalize communication with job applicants. The use of CRM and ATS systems helps create a personalized approach from first contact to onboarding, which increases satisfaction and engagement of new employees.
3. Focus on Mental Health and Well-being
Taking care of employees’ mental well-being has become a key element of corporate culture. Offering programs to support well-being, such as work-life balance workshops or mental coaching, contributes to higher employee productivity and loyalty. We have personal experience with the Soulmio platform, for example.
4. Flexibility as Standard
Flexible working conditions, including hybrid work models and reduced working hours, are becoming the expected standard. Employees appreciate the opportunity to better balance work and personal life, which increases their satisfaction and productivity. Btw., today’s younger generation cannot do without at least partial home office.
5. ESG: Environmental and Social Responsibility
Sustainability and social responsibility are no longer just marketing tools, but key criteria when making employer decisions. Transparent communication about a company’s environmental and social activities strengthens its reputation and attracts value-driven talent.
Integrating these trends into corporate values and authentically implementing them in everyday practice will help companies not only attract and retain talented employees, but also strengthen their market position in 2025 and beyond.
Other useful reading on this topic (Czech websites):
Summary
Corporate values are the fundamental principles that determine the direction of a company and support its culture, decision-making and teamwork. Values should not be just formal statements, but should be authentic, shared across the company and reflect real behavior – especially from the side of management.
Active value creation is very important. Without it, values will arise spontaneously, often to the detriment of the company. Authenticity is very important when communicating corporate values. Companies must truly live their values and communicate them transparently.
Tip: Your people will help you communicate (and promote) your company’s values the most. Interview them. Take pictures of them. Turn them into amateur actors. We will be happy to help you with this.
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I have been working with MenSeek for over 10 years. During that time, I have had the opportunity to participate in many diverse projects for various clients: from building websites to online campaigns and creating magazines to complete employer branding. In our team, I mainly take care of texts. My dream is to travel the world and I always try to fulfill my dreams. I also enjoy sports and tourism, I like reading and, as a true Czech, I like beer.
