Talent Attraction Archivy

Employer Branding Light: Small Steps Towards a Big Employer Brand

by Tomáš Menšík | Oct 21, 2025 | @News, Consistent Communication, Talent Attraction

Employer branding is not a sprint or even a short run. It is more like a long-distance march consisting of dozens of small steps, minor improvements, and repeated interactions with people. In a long-distance march, it is (mostly) not about speed, but about endurance,...

Employer Branding: Why It Is Important for Small and Medium-Sized Enterprises Too

by Tomáš Menšík | Oct 6, 2025 | @News, Consistent Communication, Strategy and Design, Talent Attraction

The year 2025 brought further acceleration to the labor market. There are more job offers than ever before, but the number of quality candidates is declining. People are carefully choosing where to work—and the reputation of the company, the experience of its...

Corporate Training in the Czech Republic – Practical Inspiration for HR

by Tomáš Menšík | Sep 24, 2025 | Colleague Engagement, Innovation and Technology, Talent Attraction

Corporate training is no longer just an added benefit. It has a direct impact on employee retention, engagement, and daily performance. It also strongly influences corporate culture—it shows that the company trusts its people and invests in them. Last but not least,...

Corporate Values – Why Create Them and How to do Them

by Jiří Hrstka | Jul 15, 2025 | Colleague Engagement, Talent Attraction

The importance of corporate values is growing. Companies that actively try to present and transform their corporate values have an undeniable advantage in the job market. Let’s take a closer look at corporate values and their latest trends. ♻ 14. 07. 2025 What...

Employer Branding in Practice: How to Create a Content Strategy That Makes Sense

by Jiří Hrstka | Jun 24, 2025 | Consistent Communication, Talent Attraction

You also ask yourself: What should we actually put on social media? What should we write articles about? How do we know what is right for our employer brand? Content marketing in employer branding is not about random posts. It is not enough to share a photo from a...

Employer Brand Identity Prism: A Polished Employer Brand Identity

by Tomáš Menšík | Jun 11, 2025 | Consistent Communication, Talent Attraction

The employer’s identity tells who the company really is. It is not just what we promise (EVP), but how we work on our audience and what people associate with our name. Identity is what both employees and applicants can identify with. It is common, long-term and...