Innovation and Technology Archivy

Pre-Christmas EB Strategy Cleanup: What to Tidy Up Before the New Year Begins

by Jana Menšíková | Dec 8, 2025 | @News, Innovation and Technology, Strategy and Design

The end of the year is a special time. On the one hand, there is a slowdown and a time for reflection, and on the other hand, there is a natural need to prepare the ground for what is to come. It is precisely during this interim period that it usually becomes apparent...

How to Create an EB Retrospective of the Past Year: A Practical Guide for HR and EB Teams

by Jiří Hrstka | Dec 3, 2025 | Innovation and Technology

The end of the year is the ideal time to slow down. To stop and look at what has really happened around your employer brand. Not to praise or criticize yourself, but because without an honest understanding of the situation, without data, context, and insight, it is...

How to Do Employer Branding with AI – Strategically, not Robotically

by Jiří Hrstka | Nov 10, 2025 | Innovation and Technology, Strategy and Design

AI is now being discussed in all fields, from marketing to human resources. But while many see it as a tool for speeding up work, it can play a much more fundamental role in employer branding. AI is changing the way we think about employer branding. It’s not...

AI and Employer Brand: Why Humanity and Authenticity Matter

by Jana Menšíková | Nov 5, 2025 | Innovation and Technology, Strategy and Design

Technology is changing the world of work faster than we could ever have imagined. Artificial intelligence is influencing recruitment, communication, and decision-making. Thanks to AI, employer brands are able to increase their visibility, target their audience more...

10 Steps to Effective Use of Internal Know-How

by Jiří Hrstka | Oct 1, 2025 | Colleague Engagement, Innovation and Technology, Strategy and Design

Do you know that moment? A key employee resigns, and you realize that years of experience, specific procedures, and informal knowledge that are not documented anywhere are leaving with him or her. Training the successor takes months, and during that time, you...

Corporate Training in the Czech Republic – Practical Inspiration for HR

by Tomáš Menšík | Sep 24, 2025 | Colleague Engagement, Innovation and Technology, Talent Attraction

Corporate training is no longer just an added benefit. It has a direct impact on employee retention, engagement, and daily performance. It also strongly influences corporate culture—it shows that the company trusts its people and invests in them. Last but not least,...