Consistent Communication Archivy

Employer Branding in Practice: How to Create a Content Strategy That Makes Sense

by Jiří Hrstka | Jun 24, 2025 | Consistent Communication, Talent Attraction

You also ask yourself: What should we actually put on social media? What should we write articles about? How do we know what is right for our employer brand? Content marketing in employer branding is not about random posts. It is not enough to share a photo from a...

Employer Branding and Content: Why it Matters What You Say, How and to Whom

by Tomáš Menšík | Jun 17, 2025 | Consistent Communication, Strategy and Design

Employer branding is not just what a company says. It is primarily about how people experience it – inside and out. And content is one of the most important tools to share and shape this experience. It helps not only to convey information, but also to create...

Employer Brand Identity Prism: A Polished Employer Brand Identity

by Tomáš Menšík | Jun 11, 2025 | Consistent Communication, Talent Attraction

The employer’s identity tells who the company really is. It is not just what we promise (EVP), but how we work on our audience and what people associate with our name. Identity is what both employees and applicants can identify with. It is common, long-term and...

Employee Value Proposition: How to Create a Value Promise That Attracts and Retains the Right People

by Tomáš Menšík | Jun 3, 2025 | Consistent Communication, Strategy and Design, Talent Attraction

What is an EVP and why does it matter so much? An EVP – or Employee Value Proposition – is a value promise that an employer makes to its current and future employees. It answers the key question: “Why should I want to (and stay) working here?” A strong EVP is not just...

What Is Employer Brand Identity and Why Does It Matter?

by Jiří Hrstka | May 20, 2025 | Consistent Communication, Strategy and Design

Employer branding is usually described by its value proposition (EVP). On the other hand, its identity (EBI) is often neglected. While EVP answers the question “what do we offer”, EB identity describes “who we are as an employer”. It is the...

People, Data and Brand: How to Connect Them in an Effective Employer Brand Strategy

by Tomáš Menšík | Apr 23, 2025 | Consistent Communication, Strategy and Design

Employer branding starts with understanding your people – both current employees and potential candidates. Data allows you to truly understand their needs, expectations and motivations. With relevant data, you can identify key factors that influence employee...