Consistent Communication Archivy

Employer Branding Light: Small Steps Towards a Big Employer Brand

by Tomáš Menšík | Oct 21, 2025 | @News, Consistent Communication, Talent Attraction

Employer branding is not a sprint or even a short run. It is more like a long-distance march consisting of dozens of small steps, minor improvements, and repeated interactions with people. In a long-distance march, it is (mostly) not about speed, but about endurance,...

How to Do Effective Employer Branding with a Small Team and Budget

by Jiří Hrstka | Oct 14, 2025 | Colleague Engagement, Consistent Communication

Employer branding is not just for large companies with huge teams and budgets. Even a small company—or a small HR team in a large organization—can support the development of a strong employer brand. The key is not the size of the budget, but authenticity, a clear...

Employer Branding: Why It Is Important for Small and Medium-Sized Enterprises Too

by Tomáš Menšík | Oct 6, 2025 | @News, Consistent Communication, Strategy and Design, Talent Attraction

The year 2025 brought further acceleration to the labor market. There are more job offers than ever before, but the number of quality candidates is declining. People are carefully choosing where to work—and the reputation of the company, the experience of its...

Employer Branding in Practice: How to Create a Content Strategy That Makes Sense

by Jiří Hrstka | Jun 24, 2025 | Consistent Communication, Talent Attraction

You also ask yourself: What should we actually put on social media? What should we write articles about? How do we know what is right for our employer brand? Content marketing in employer branding is not about random posts. It is not enough to share a photo from a...

Employer Branding and Content: Why it Matters What You Say, How and to Whom

by Tomáš Menšík | Jun 17, 2025 | Consistent Communication, Strategy and Design

Employer branding is not just what a company says. It is primarily about how people experience it – inside and out. And content is one of the most important tools to share and shape this experience. It helps not only to convey information, but also to create...

Employer Brand Identity Prism: A Polished Employer Brand Identity

by Tomáš Menšík | Jun 11, 2025 | Consistent Communication, Talent Attraction

The employer’s identity tells who the company really is. It is not just what we promise (EVP), but how we work on our audience and what people associate with our name. Identity is what both employees and applicants can identify with. It is common, long-term and...