Consistent Communication Archivy

RACE & Employer Brand: How to Use AI and a Human Approach in the Race for Talent’s Attention and Trust

by Tomáš Menšík | Nov 18, 2025 | Consistent Communication, Strategy and Design

Today, employer branding rests on two pillars that need and complement each other: technology and humanity. We have been monitoring how AI is changing the work of EB teams for a long time—but at the same time, we remind ourselves that authenticity does not come from...

Employer Branding Light: Small Steps Towards a Big Employer Brand

by Tomáš Menšík | Oct 21, 2025 | Consistent Communication, Talent Attraction

Employer branding is not a sprint or even a short run. It is more like a long-distance march consisting of dozens of small steps, minor improvements, and repeated interactions with people. In a long-distance march, it is (mostly) not about speed, but about endurance,...

How to Do Effective Employer Branding with a Small Team and Budget

by Jiří Hrstka | Oct 14, 2025 | Colleague Engagement, Consistent Communication

Employer branding is not just for large companies with huge teams and budgets. Even a small company—or a small HR team in a large organization—can support the development of a strong employer brand. The key is not the size of the budget, but authenticity, a clear...

Employer Branding: Why It Is Important for Small and Medium-Sized Enterprises Too

by Tomáš Menšík | Oct 6, 2025 | Consistent Communication, Strategy and Design, Talent Attraction

The year 2025 brought further acceleration to the labor market. There are more job offers than ever before, but the number of quality candidates is declining. People are carefully choosing where to work—and the reputation of the company, the experience of its...

Employer Branding in Practice: How to Create a Content Strategy That Makes Sense

by Jiří Hrstka | Jun 24, 2025 | Consistent Communication, Talent Attraction

You also ask yourself: What should we actually put on social media? What should we write articles about? How do we know what is right for our employer brand? Content marketing in employer branding is not about random posts. It is not enough to share a photo from a...

Employer Branding and Content: Why it Matters What You Say, How and to Whom

by Tomáš Menšík | Jun 17, 2025 | Consistent Communication, Strategy and Design

Employer branding is not just what a company says. It is primarily about how people experience it – inside and out. And content is one of the most important tools to share and shape this experience. It helps not only to convey information, but also to create...