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Employer Branding and Content: Why it Matters What You Say, How and to Whom

Employer Branding and Content: Why it Matters What You Say, How and to Whom

by Tomáš Menšík | Jun 17, 2025 | Consistent Communication, Strategy and Design

Employer branding is not just what a company says. It is primarily about how people experience it – inside and out. And content is one of the most important tools to share and shape this experience. It helps not only to convey information, but also to create...
Employer Brand Identity Prism: A Polished Employer Brand Identity

Employer Brand Identity Prism: A Polished Employer Brand Identity

by Tomáš Menšík | Jun 11, 2025 | Consistent Communication, Talent Attraction

The employer’s identity tells who the company really is. It is not just what we promise (EVP), but how we work on our audience and what people associate with our name. Identity is what both employees and applicants can identify with. It is common, long-term and...
Employee Value Proposition: How to Create a Value Promise That Attracts and Retains the Right People

Employee Value Proposition: How to Create a Value Promise That Attracts and Retains the Right People

by Tomáš Menšík | Jun 3, 2025 | Consistent Communication, Strategy and Design, Talent Attraction

What is an EVP and why does it matter so much? An EVP – or Employee Value Proposition – is a value promise that an employer makes to its current and future employees. It answers the key question: “Why should I want to (and stay) working here?” A strong EVP is not just...
Employee Engagement: Why It’s Not Enough for People to Just Be Happy

Employee Engagement: Why It’s Not Enough for People to Just Be Happy

by Tomáš Menšík | May 12, 2025 | Colleague Engagement

A colleague comes to work, works his hours, doesn’t cause any problems, and gets paid at the end of the month. Is everything okay? Maybe. But maybe he’s just surviving at a job where nothing much holds him back. And that can be a much bigger problem for the company...
What Data Actually is and How it Helps Us in Employer Branding

What Data Actually is and How it Helps Us in Employer Branding

by Tomáš Menšík | Apr 29, 2025 | Innovation and Technology, Strategy and Design

Today’s employer branding needs more than just pretty slogans. It needs an understanding of the reality and the real needs and experiences of people. Data allows us to see the brand through the eyes of those who matter most – employees and candidates alike. It helps...
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