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Employee Engagement: Why It’s Not Enough for People to Just Be Happy

Employee Engagement: Why It’s Not Enough for People to Just Be Happy

by Tomáš Menšík | May 12, 2025 | Colleague Engagement

A colleague comes to work, works his hours, doesn’t cause any problems, and gets paid at the end of the month. Is everything okay? Maybe. But maybe he’s just surviving at a job where nothing much holds him back. And that can be a much bigger problem for the company...
What Data Actually is and How it Helps Us in Employer Branding

What Data Actually is and How it Helps Us in Employer Branding

by Tomáš Menšík | Apr 29, 2025 | Innovation and Technology, Strategy and Design

Today’s employer branding needs more than just pretty slogans. It needs an understanding of the reality and the real needs and experiences of people. Data allows us to see the brand through the eyes of those who matter most – employees and candidates alike. It helps...
People, Data and Brand: How to Connect Them in an Effective Employer Brand Strategy

People, Data and Brand: How to Connect Them in an Effective Employer Brand Strategy

by Tomáš Menšík | Apr 23, 2025 | Consistent Communication, Strategy and Design

Employer branding starts with understanding your people – both current employees and potential candidates. Data allows you to truly understand their needs, expectations and motivations. With relevant data, you can identify key factors that influence employee...
Employer Branding and Data: Why Intuition Isn’t Enough and How to Finally Rely on Numbers

Employer Branding and Data: Why Intuition Isn’t Enough and How to Finally Rely on Numbers

by Tomáš Menšík | Apr 14, 2025 | Innovation and Technology, Strategy and Design

How many times have you evaluated your employer brand based on gut feelings? What if there was a more reliable way? HR professionals today face a number of challenges, from talent shortages to employee engagement to fierce competition in the job market. Intuition...
E-learning as a Tool for Improving the Experience of Applicants and Employees

E-learning as a Tool for Improving the Experience of Applicants and Employees

by Tomáš Menšík | Mar 20, 2025 | Colleague Engagement

The future belongs to smart companies. These companies use e-learning to train their employees from the moment they start working and throughout their careers. Nothing new under the sun.   But what if we trained potential employees during the recruitment process?...
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