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ADDIE – How to Create Online Courses That Won’t Get Trashed

ADDIE – How to Create Online Courses That Won’t Get Trashed

by Tomáš Menšík | Sep 9, 2025 | @News, Interviews and Reports

Design thinking isn’t just another buzzword—it’s a way of approaching problems in a human, structured, and creative way. And it’s this approach that allows you to create not only meaningful solutions for everyday work situations, but also effective...
Internal Employee Training: Discover Hidden Treasures

Internal Employee Training: Discover Hidden Treasures

by Tomáš Menšík | Aug 6, 2025 | Colleague Engagement, Innovation and Technology

Every company has a hidden treasure. It is the knowledge, skills and tacit know-how that experienced employees carry in their heads. They were created in real situations, are based on experience and often cannot be replaced by any manual. They often decide how well...
Employer Branding and Content: Why it Matters What You Say, How and to Whom

Employer Branding and Content: Why it Matters What You Say, How and to Whom

by Tomáš Menšík | Jun 17, 2025 | Consistent Communication, Strategy and Design

Employer branding is not just what a company says. It is primarily about how people experience it – inside and out. And content is one of the most important tools to share and shape this experience. It helps not only to convey information, but also to create...
Employer Brand Identity Prism: A Polished Employer Brand Identity

Employer Brand Identity Prism: A Polished Employer Brand Identity

by Tomáš Menšík | Jun 11, 2025 | Consistent Communication, Talent Attraction

The employer’s identity tells who the company really is. It is not just what we promise (EVP), but how we work on our audience and what people associate with our name. Identity is what both employees and applicants can identify with. It is common, long-term and...
Employee Value Proposition: How to Create a Value Promise That Attracts and Retains the Right People

Employee Value Proposition: How to Create a Value Promise That Attracts and Retains the Right People

by Tomáš Menšík | Jun 3, 2025 | Consistent Communication, Strategy and Design, Talent Attraction

What is an EVP and why does it matter so much? An EVP – or Employee Value Proposition – is a value promise that an employer makes to its current and future employees. It answers the key question: “Why should I want to (and stay) working here?” A strong EVP is not just...
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