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How to Do Effective Employer Branding with a Small Team and Budget

How to Do Effective Employer Branding with a Small Team and Budget

by Jiří Hrstka | Oct 14, 2025 | @News, Colleague Engagement, Consistent Communication

Employer branding is not just for large companies with huge teams and budgets. Even a small company—or a small HR team in a large organization—can support the development of a strong employer brand. The key is not the size of the budget, but authenticity, a clear...
10 Steps to Effective Use of Internal Know-How

10 Steps to Effective Use of Internal Know-How

by Jiří Hrstka | Oct 1, 2025 | Colleague Engagement, Innovation and Technology, Strategy and Design

Do you know that moment? A key employee resigns, and you realize that years of experience, specific procedures, and informal knowledge that are not documented anywhere are leaving with him or her. Training the successor takes months, and during that time, you...
Corporate Education in the Age of AI

Corporate Education in the Age of AI

by Jiří Hrstka | Sep 17, 2025 | Colleague Engagement, Strategy and Design

Corporate education is undergoing enormous change. Technology is evolving faster than ever before, and employees expect to be constantly learning new skills. Lifelong learning is no longer a luxury, but a necessary part of corporate strategy. It is also becoming an...
Corporate Values – Why Create Them and How to do Them

Corporate Values – Why Create Them and How to do Them

by Jiří Hrstka | Jul 15, 2025 | Colleague Engagement, Talent Attraction

The importance of corporate values is growing. Companies that actively try to present and transform their corporate values have an undeniable advantage in the job market. Let’s take a closer look at corporate values and their latest trends. ♻ 14. 07. 2025 What...
Employer Branding in Practice: How to Create a Content Strategy That Makes Sense

Employer Branding in Practice: How to Create a Content Strategy That Makes Sense

by Jiří Hrstka | Jun 24, 2025 | Consistent Communication, Talent Attraction

You also ask yourself: What should we actually put on social media? What should we write articles about? How do we know what is right for our employer brand? Content marketing in employer branding is not about random posts. It is not enough to share a photo from a...
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  • Employer Branding: Why It Is Important for Small and Medium-Sized Enterprises Too
  • 10 Steps to Effective Use of Internal Know-How

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