Employer Brand Communication
We will help you create a system that connects your audiences, topics, tools, and communication style into one functional unit that supports your employer brand.
Communication Needs Direction
Employer branding is more than just recruitment slogans. To work, it needs a clear compass: it needs to know who it is talking to, what it is talking about, and how it is talking. That’s exactly what we can help you with – we create content strategies that have a solid foundation and long-term benefits.
Targeted Communication
You know exactly what you are saying to whom and why.
Resonating Topics
Your message makes sense to your audience.
Unified Style
Your brand is consistent across channels.
We Create a Communication Ecosystem
For a system to really work, it needs to be built from the ground up – from people, topics and context. We proceed in logical steps that build on each other and lead to a strategy that you can start using right away.
1. We Understand Your Audience
We focus on your target groups – their needs, motivations and communication behavior.
The output is recruitment and employee personas, which will determine the direction of the entire strategy.
- We will map key target groups (candidates, employees, stakeholders, etc.)
- We will create personas including their expectations and communication preferences
- We will determine key topics that resonate with individual groups
2. We Select Topics and Channels
We design thematic pillars and communication channels that will form the backbone of your content.
The result is a clear plan of what to talk about, where and how, so that the communication matches your brand and at the same time reaches the right people.
- We define thematic pillars based on brand identity and values
- We design formats and types of content for individual target groups
- We recommend appropriate channels (internal and external) and their use
3. We Set the Communication Framework
In the third step, we create a framework that will help you hold your communication together – style, tone, key messages and rules.
We will also prepare a sample editorial plan that will make it easier for you or your team to start your employer brand communication.
- We will set the style and tone of your employer brand communication
- We will create key messages for different target groups
- We will prepare a sample editorial plan for 2-3 months
- We will recommend a way to implement the strategy internally or with an external partner
Outcomes of Our Cooperation
You will get a practical and clear communication framework that connects your audiences, topics, channels and style of expression. All in the form of understandable outputs that you can continue to work with.
Audience Knowledge
Descriptions of key personas (persona maps)
Key Topics
Thematic pillars and proposals for sub-themes
Channels and Formats
Recommended channels, formats, frequencies
Communication Style
Voice and tonality, visual style of communication
Editorial Support
Sample editorial plan, content examples
Frequently Asked Questions & Answers
Can we work with the outputs ourselves?
Yes, the strategy is designed so that you can develop and implement it yourself.
What if we already have personas or themes?
We will build on what you have and develop or update it together.
Is the strategy also applicable to internal communication?
Yes. We focus on both sides – inward and outward.
Do you also create content such as texts, photos, videos?
Yes, but that is a separate follow-up service. This page is about setting up a communication strategy.
How long does the cooperation last?
It usually takes 4 to 8 weeks to create a communication strategy.
How Will We Cooperate
We'll Discuss the Situation
We will go through your current situation, communication challenges, and goals.
We'll Design an Ecosystem
We will create a communication ecosystem according to your needs.
Putting into Practice
We will deliver the outputs and recommend next steps - including the possibility of content creation.