Measuring Office at Möbelix: Measure Twice and You Don’t Have to Cut
Recruiting Specialists: There Are Other and Cheaper Ways
We have been working with Möbelix for several years. At the beginning of 2022, we came across a typical request: We need people, ideally immediately. But the position offered is so unusual that it is difficult to explain it in a simple advertisement.
We put our heads together and with colleagues from Möbelix, we devised and created a simple “awareness” campaign to attract the right people. The result? It exceeded expectations.
No Gain Without Preparation
We decided to create a documentary video and supporting articles that would serve as landing pages. In the video, we wanted to capture not only the work of the measuring office as such, but also the atmosphere in the workplace, so that everyone could immediately imagine what it looks like inside and what to look forward to.
We prepared the video script and interview questions in advance, leaving the rest to mutual improvisation.
day for creating material
stars of the campaign
various advertising outputs
Welcome to the Measuring Office
The interviews, filming and photoshoot took place in one morning right in the measuring office. We interviewed the “founder” of the surveying office Pepa and the trainer who is in charge of a new educational program aimed specifically at kitchen order specialists.
Vašek did a great job in front of the camera. He answered questions like what the purpose of the measuring office is or what would happen if there was no surveying office at Möbelix.
He perfectly captured the essence of his work, which is difficult to describe in a simple advertisement. And that’s exactly what we needed.
We Assemble Unique Selling Proposition From the Fragments
We took all the materials and started working on:
- Editing video, audio and graphics for the video
- Selecting and editing photos
- Writing two articles
- Publishing videos and articles on YouTube and Möbelix blog
- Outputs for the upcoming campaign
Facebook as a Mouthpiece
Once we had fine-tuned all the outputs to the client’s satisfaction after the classic approval round, we started preparing the campaign.
Due to the speed of the event, we chose Facebook as the medium, where we launched an image-text campaign with various visuals with links to individual articles. We then added a video ad.
How Did We Do and How Much Did it Cost?
The FB campaign ran with a minimal budget for about 3 weeks. During the following weeks, exactly the right people that Möbelix needed applied for the selection procedures.
It didn’t end there. Videos, photos and articles never sleep and are always “working” on the website. Anyone can constantly find them and learn what it means to work in a measuring office.
What was the budget for the entire event? The script, filming, photoshoot, interviews, post-production, campaign setup and management, advertising credit and final report, all of this cost less than a regular company profile on the most famous Czech job portal. 😉
It also seems to us, it doesn’t cost much. What’s more, it really worked, the client was satisfied and as a bonus he received these outputs for further use:
authentic photos
articles on the website
documentary video
During the creation, we learned a lot of new tricks and useful things. However, the most important thing for us is the client’s satisfaction.
The whole event lasted 1.5 months and the client considers it a success. And we are pleased with that.
You can read more about the measuring office itself in the following articles (in Czech only).
Markéta Ničová
(Former) Recruitment and Employer branding specialist at Möbelix
Recruiting colleagues for the Technical Measuring Office was one of the most difficult ever. Putting the meaning and content of the job into an advertisement, let alone a headline, was like trying to fit a camel through the eye of a needle. Kitchen order designer and controller or kitchen order specialist? Or something else? I could have racked my brains over the text of the advertisement as much as I wanted, and I still confused the applicants more than I attracted them.
That’s why we contacted our now almost court agency MenSeek and they took a real look at the work in the “measuring office”. We filmed and wrote interviews with colleagues from the office, took a few photos, and suddenly everything became clearer. Not only for us, but also for the applicants. And a miracle happened. Not hundreds of applicants applied, not even dozens. We received calls from lower-level people who knew exactly what working in the measuring office entailed and what they should be able to do to perform it. Within a month, we successfully filled the position.
Are you interested in our work?
Write to us.
Let’s talk about how we could create something unique together.