Content Service
for Your eBranding
Build and grow your employer brand with complex content marketing.
We’ll provide you with a regular content service that links recruitment and internal communications and strengthens your employer brand.
Content Is More Than Just Text
Many HR teams today know that employer branding doesn’t work without quality content. However, the time, capacity or experience needed to create it on a regular basis is often lacking. We offer a solution: a long-term content service that connects your recruitment and internal communications. We create texts, visuals, posts and newsletters – consistently, efficiently and using modern technologies.
Saving Your Time
You don’t have to waste hours a week creating content. We take care of everything from A to Z, while you can focus on people and strategy.
Consistency Across Channels
Your brand will sound and look consistent across all touchpoints – from the career site to the internal newsletter.
Attractiveness for Candidates and Employees
We help create content that resonates with talents and builds loyalty with those people who are already with you.
Clear Process > Clear Results
For content service to really work, you need to start from the actual reality of your company, understand your brand well and transform it into understandable and attractive messages. Our approach is based on three clearly structured steps.
Understanding Your Situation
We map your current communication to employees and candidates. We identify strengths and weaknesses.
We’ll check how your current channels are working. We outline your employer brand identity and its offer (EVP).
This step is the basis for meaningful content that is not only likeable, but also truthful and believable.
- Interviews with HR and management
- Interviews with employees (ambassadors)
- Collective design workshops
Design of Content Strategy
Based on the research, we will create a content framework and editorial plan.
We adapt it to your target audience, company culture and communication possibilities. We will determine the appropriate channels, media, formats, topics and tone of communication.
The strategy ensures that each output fits into a larger package and builds a strong employer brand over the long term.
- Collective design workshops
- Content prototyping
- Testing and debugging with ambassadors
Publishing and Evaluation
Based on an agreed strategy, we produce content on a regular basis.
We create texts, graphics, social media posts, newsletters and internal communication materials.
We deliver content at a pre-agreed frequency, take care of proofreading and publishing, and regularly evaluate the performance of the output.
- Content creation according to editorial plan
- Proofreading, publishing and performance monitoring
- Reporting and recommendations for further creation
Examples of Packages
Each company has different needs and possibilities. That’s why we offer different levels of cooperation, from simple publishing to multi-channel communication. Research and strategy design is always part of the preparation, it just varies in scope.
Basic
For small businesses and startups
- Research: basic mapping of current communication (1 channel), design of a simple structure of the EVP
- Strategy: selection of one main channel (e.g. LinkedIn or internal newsletter), design of basic editorial framework
- Implementation: 4 outputs per month (e.g. 2 posts on networks, 1 short article, 1 newsletter)
- Monthly reporting
Price from ☕ CZK / month*
Standard
For medium-sized companies with proactive HR
- Research: Detailed assessment of external and internal communication, channel audit, definition of EVP
- Strategy: content framework and editorial plan for 2-3 channels (e.g. LinkedIn, newsletter, career site)
- Implementation: 8-10 outputs per month (combination of posts, articles, newsletters, visuals)
- Regular meetings, proofreading, planning and publishing
- Reporting with performance overview and recommendations
Price from ☕☕ CZK / month*
Premium
A complex approach for large companies
- Research: in-depth insight into communication, workshops with HR/marketing, employee experience mapping
- Strategy: multi-channel plan, annual editorial strategy, tone of voice definition, design of personas and content formats
- Execution: 12+ outputs per month including texts, videos, animations, graphics and internal materials
- Coverage of external and internal communication (LinkedIn, blog, intranet, newsletters…)
- Editorial team + strategic support + monthly optimization
Price from ☕☕☕ CZK / month*
* The prices of our services roughly correspond to the company’s coffee consumption – from a small coffee machine in the meeting room to the company’s own barista.
Examples of Content
We create posts, articles, newsletters and visuals that match your brand and reach the right people.
What You Get
We take care of the entire process – from analyzing your brand to creating content and evaluating its effectiveness. The outputs are created across the three phases of cooperation and form a comprehensive system of employer brand content marketing.
Communication Audit
Content Framework
Publication Plan
Commu-nication Style Design
Regular Publishing
Reports and Recommen-dations
Frequently Asked Questions & Answers
How does the cooperation work?
We start with an initial consultation and diagnosis. Based on this, we will design a strategy and editorial plan. We then regularly create and deliver content that you approve before publication. We measure its effectiveness, report, consult, and optimize.
How fast will the results come?
You can expect the first outputs within 2-3 weeks. Visible impacts (e.g. increased reach, engagement) typically occur within 1-3 months. To be truly effective, we plan the partnership to last for 1 year.
How much does the service cost?
The price depends on the range of services – it ranges from a basic package to a complex content service. We compare it to corporate coffee consumption: from a small coffee machine to a corporate barista. We will prepare a tailor-made offer to suit your needs. We spread the cost of the initial research and strategy development into regular monthly payments.
What kind of content will we create?
We create posts for networks, articles for blogs and intranets, newsletters, graphics, illustrations, photos, videos, animations. You always receive a draft for approval – we don’t publish anything without your feedback.
What if we don't have suitable materials?
If you’re short on material, we’d be happy to come to you, spend a day together at the company, chat with colleagues, and build up a stock of photos and videos to draw from as we create content.
How to measure the benefits?
We measure content performance (reach, engagement, traffic), evaluate feedback and compare against your goals. We report results regularly, consult together and adjust strategy according to the data.
We Create a Tailor-made Solution
Every company is different – and so is its brand. That’s why our approach isn’t just based on templates, but on listening and finding solutions that make sense to you and your people.
We’ll Discuss the Situation
We will meet (online or in person) to go over your current situation, needs and goals together. We’re interested in context, company culture and what’s troubling or holding you back in communication.
We Will Propose a Solution
Based on the first meeting, we will suggest a direction – what and how to improve, where to start and what the cooperation could look like in each step. We will fine-tune the proposed solution together.
We Will Prepare an Offer
We will prepare a specific offer that takes into account the scope of services, the capabilities of your team and your budget. We are always looking for a way to achieve the greatest impact with the available resources.