Take a Peek Inside FABKA
Employer brand concept for ASSA ABLOY
We Are a FACTORY
with a Future
Challenge
Do you know the global brand ASSA ABLOY? And what if they say FAB? The history of this brand began 105 years ago, when the main production program was the production of construction, mortise and furniture locks. Today, the company is the world’s largest supplier of intelligent locks and security. At the beginning of the cooperation, it was said that the entire management, numbering about 15 people, would participate in joint workshops. We also agreed that our main common goal would be to recruit 30 new employees as CNC setters and operators from Rychnov and the surrounding area by the end of 2017, and another common goal would be to stabilize the existing team so that none of the key setters would leave for the competition.
Solution
We started the work with three joint workshops. We spoke with top management, production workers and administrative staff. We gained valuable insights into the company from all of them. In order to confirm the information we received overall, we implemented a questionnaire, which was in both printed and electronic form. Out of a total of 554 questionnaires, 248 completed questionnaires were returned. We supported the analytical part with experience points and an analysis of the competition. We were then able to get down to work and propose a creative concept and communication mix to two defined personas. We completed the entire plan by scheduling milestones including calculations for individual activities and determining control tools.
Joint Workshops
Production Employees
Management Employees
Administrative Employees
The Individual Phases Included the Following Outputs
EXPLORATION
CREATION
ACTION
Brand Image
Employee Value Proposition
Shared Values
Employee Statements
Questionnaire
Experience Points
Competition Analysis
SMART Targets
Strategy creation
Brand Identity
Brand Positioning
Marketing Personas
Creative Concept
Communication Mix
Action Plan
Calculation
Control Tools
We Are a FACTORY with a Future
ASSA ABLOY Brand Message
We Enjoy Work
Thanks to a well-coordinated team of colleagues who enjoy their work and open communication, we achieve the desired results. We couldn’t have done it without all of you.
We Have Perspective
You will gain new knowledge and experience in the field, you will participate in modern projects. With us you can be sure, we operate in an industry that has a future.
We Care About Safety
A safe working environment is our priority, so compliance with regulations is a matter of course. We are proud to be a safe company.
And How Will We Communicate Them
New Career Website
We will introduce the applicant to the company and job offers.
Outdoor Advertising
We will make the company visible in the real world using suitable advertising spaces.
Social Networks
In the online world, we will make ourselves known through FB, IN and YouTube.
Advertising in the Press
We will also include appropriate print media in the communication.
Online Advertising
We will support online communication with meaningful and targeted advertising.
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