Proud Ambassadors
of Your Employer Brand
An authentic story from a real employee is more powerful than any campaign. Brand ambassadors spread the company’s good reputation, attract new talents and strengthen pride within the team.
We will help you create a program in which your people will shine – authentically and with enthusiasm.
Ambassadors as the Face and Voice of the Company
Companies often invest in recruitment campaigns, but forget that their biggest communication channel is their own people. Ambassadors can reach candidates who would never respond to an ad, and their recommendations carry much more weight than a company slogan.
Greater Trustworthiness
People connect with people, not companies. And personal recommendations carry more weight than advertising.
Greater Reach
Content shared by ambassadors spreads faster and more organically. Not only online, but also in the real world.
Team Spirit
Participation in the ambassador program increases employee pride and motivation.
Create a Team of Representatives
We start by getting to know your company, then we select suitable colleagues and design a program that allows these ambassadors to be active not only online, but also in the everyday life of the company and its community – from sharing stories and representing the company at events to participating in the recruitment or mentoring of new colleagues.
Understanding the Company and Its Goals
At the beginning, we will get to know your company in detail, including its values, environment, and the goals that the ambassador program is intended to achieve.
We identify natural representatives and determine how they can contribute to content creation and other key areas of communication.
- Analysis of corporate culture and communication channels
- Interviews with key employees and team leaders
- Mapping opportunities for ambassadors in the online environment and in personal interactions
- Evaluation of existing activities and setting program goals
Program Design
Together, we will create a strategy that provides ambassadors with a clear role, practical skills, and the necessary tools for their activities.
We will set up the program so that ambassadors can effectively communicate and represent the company both online and in person at meetings and corporate events.
- Clear definition of ambassadors’ roles and activities (content creation, participation in events, networking, mentoring newcomers)
- Preparation of practical templates and materials for their activities
- Training in communication, presentation, facilitation, and relationship building
- Setting up a motivation and reward system
Launch and Support
Once the proposal has been approved, we will officially launch the program and ensure that ambassadors have continuous support for their activities.
We will coordinate their activities and help them take advantage of every opportunity to represent the company—from face-to-face meetings to online publishing.
- Coordination of all activities and available resources for ambassadors
- Participation in corporate, industry, and public events and brand representation
- Active involvement in recruitment, mentoring, and community projects
- Measuring the impact on recruitment, engagement, and brand visibility in the online and offline world
You Get More Than Just a Program
From this partnership, you will gain specific materials, tools, and processes that will enable you to work with brand ambassadors on a long-term basis without unnecessary administrative burdens.
Program Proposal
A structured plan with clear goals and activities
Toolkit for Ambassadors
Practical guides, templates, and content examples
Training Materials
Workshops and training sessions to strengthen skills
Communication Framework
Key communication topics and sharing rules
Reports and Recommendations
Overview of activities, including evaluation and suggestions for improvement
Frequently Asked Questions & Answers
Who can become an ambassador?
Anyone who is interested and qualified to share their experience and represent the company they work for.
What is the ideal number of ambassadors?
It depends on the size of the company, but we usually start with 3–5 motivated people.
Is the program time-consuming?
Creating the program takes a few weeks. During this time, we will develop processes, tools, and templates that will help you launch the program and ensure that its implementation becomes a natural part of the lives and work of your colleagues—the ambassadors.
How to motivate ambassadors?
Through a combination of recognition, small rewards, involvement in interesting projects, and consideration of the personal preferences of selected colleagues.
What if ambassadors stop being active?
We meet regularly, share experiences, renew motivation, and engage new faces.
Can we measure the return on investment of the program?
Yes – we set specific goals for each program and monitor selected indicators (KPIs) based on those goals, such as reach, engagement, and the number of new candidates from referrals.
Let’s Create an Ambassador Program
We will guide you through the entire process, from the initial meeting to the final program proposal. We will help you build a team that will proudly represent your company and its employer brand in both the real and online worlds.
Let's Discuss the Situation
We will analyze your company and the possibilities for ambassadors.
We'll Come up with a Plan
We will create a procedure for preparing activities and support for selected colleagues.
We Will Prepare an Offer
We will provide a clear pricing and time frame for implementation.