Art in an Aluminum Can

Main Challenges of the Project

The company approached us with a new challenge. Our common goal was to make the company visible as a good employer in Velim, to attract and retain quality employees, especially in production, and most importantly, to improve internal communication and the atmosphere in the company. The fact that the company’s owner and name had changed several times recently did not help matters.

How We Proceeded

We started with an initial meeting with management, where we clarified our mutual expectations. We then created a project team, consisting of representatives from both sides.

On the client side, colleagues from the HR department, as well as the assistant to the CEO, the customer service manager, the production director and the shift foreman participated. On our side, Tom and Monika actively participated, and occasionally other colleagues from the agency.

How Are We Doing

After the initial meeting with the company management, a series of workshops with selected employees followed. During the 3 meetings, we spoke to about 30 people from production and administration. We slowly gained insight into the situation, which was eventually confirmed by the results of a voluntary questionnaire survey.

What Will We Do about It?

Thanks to the initial analysis, we have reassessed the original assignment and set the following goals for the next period:

• Increase employee satisfaction and engagement
• Replenish staffing to the required level
• Reduce overtime

In the second phase of creating the brand concept, we worked more closely together. We looked for solutions to fulfill the original long-term project brief as well as goals for the following period.

The first step was the so-called individual collaborative work. Using the How Might We method, we identified these main topics for communication (improvement). These topics provided the framework for our further creative work.

It was also important to realize who we are. We defined the employer brand identity, i.e. the vision of the expected brand image that we want to create through communication.

Personality

World leader in the industry

In-house development

Community support

Culture

Family business spirit

Know-how of experienced employees

Opportunities for everyone

Self-image

Expert in his field

Can handle any situation

Trains colleagues from other branches

We formulated a unique employee value proposition, which we wanted to achieve a position in the labor market.

The Meaning of Cooperation

• we produce everyday items
• thanks to our items, people are more beautiful, more well-groomed and more fragrant
• we produce aluminum packaging, cans for major cosmetics manufacturers

Unique Experience

• at the production plant in Velim we offer jobs in precision engineering
• we work on the most modern production lines
• we understand production and printing, we use our hands and our heads

Our Principles

• we work in a clean working environment, we pay on time
• there is a healthy core, a good team, we meet after work
• we work in an international environment, we train colleagues around the world

We designed this toolkit for branded HR communication.

“You encounter our products every day.”

The company has a defined, unified visual style. Whether it’s the use of corporate colors or fonts. We’ve stuck to that and developed it further. We’ve recently created a set of icons to make it easier to communicate certain information.

Already during the creation of the concept, we agreed to continue our cooperation. Several follow-up projects were proposed. We continued to work together on these.

What We Created and Gained

We created a comprehensive, yet simple set of tools for internal and external communication. The company’s employees themselves were involved in the creation, making them the natural face of the company.

The new website has become the focal point connecting the company’s internal and external communication.