A Polished Identity for Your Employer Brand
Build an employer brand that attracts the attention of suitable candidates and strengthens the pride of your people.
We help you realize and name who you really are, and translate it into stories, visuals and everyday communication.
Be Different and Memorable
Každá firma má svoji identitu – jen ji často neumí pojmenovat. Zaměstnanci o firmě mluví různě, vizuály se mění podle nálady a inzeráty zní pokaždé jinak. Pomůžeme vám najít jednotnou odpověď na otázku „Kdo jste?“ Ať už mluvíte k uchazečům, zaměstnancům nebo veřejnosti, budete působit jednotně a autenticky.
Attractiveness to Candidates
A clear identity attracts talent who identify with the company – reducing recruitment costs and increasing the quality of applicants.
Engagement and Loyalty
Employees who identify with the company’s identity are more motivated and proud – they stay longer and work better.
Competitive Advantage
A strong brand helps a company differentiate itself and maintain a good position in a challenging job market.
The Path to a Unique EB Identity
A brand is created from within. It comes from people and their experiences, but also from the aspirations of your company’s management. Our methodology combines strategic thinking with empathy and creative vision.
Understanding Your Company
We find out what makes your company unique as an employer and how people perceive it – internally and externally. We look for gaps between what it is and what it should be to support your strategic goals.
We conduct interviews, surveys and analyses. We are interested in the perspective of your employees, the perceptions of candidates and the aspirations of your management.
- Management interviews
- Employee interviews
- Comparison with selected competitors
Employer Brand Identity Creation
Together we define the identity of your employer brand – structured and strategic.
We work with the Employer Brand Identity Prism model. We define individual aspects of your brand, which we then transform into the verbal and visual style of its communication.
- Design workshops – identity definition
- Creative – verbal and visual style design
- Testing the designed identity in communication
Expression and Application
A newly created identity anchors your brand – it gives it a clear face and voice and helps to fulfill its aspirations. It is not just about communication, but also about concrete steps that lead to its credible expression.
We will prepare the necessary materials and help you integrate the new EB identity into recruitment, internal communication and other key moments of the employee and candidate experience.
- Manuals and examples of texts and visuals
- Consultation and training in your company
- Action plan leading to the fulfillment of aspirations
Examples of Using EB Identity
Once you have a clearly defined employer brand identity, space opens up for its practical use across the entire company.
What Will You Get
You will gain a deeper understanding of who you really are – as well as practical outcomes that will unify your communications and help your brand appear confident, understandable and memorable.
Definition of EB Identity
Verbal Communication Style
Visual Communication Style
Templates, Patterns, and Prompts
Employer Brand Manual
Implementation Support
Frequently Asked Questions & Answers
We have a logo, colors and font, isn't that enough?
The logo is the beginning, a visual shortcut. Employer brand identity goes further – it encompasses the way you think, the ideas behind your brand, including your values, the style and tone of your communication, and the overall brand experience.
What if our identity is still forming?
This is the ideal moment to consciously seize it. Together, we will name what is already happening naturally in the company and set the direction in which the brand can continue to develop.
Do we need to involve our people in creating our identity?
Absolutely. We don’t just design an identity at the table – it is created in dialogue. Working together with employees, management and the HR department is key to making the brand credible and working in practice.
How long does the whole process take?
It depends on the scope of the cooperation. We can handle a quick foundation in a few weeks, a comprehensive approach including research and implementation can take 2–3 months.
Is the definition of identity also suitable for smaller companies?
Yes. Size doesn’t matter – identity helps even smaller teams unify communication, strengthen company culture, and better reach new colleagues.
Let’s Reveal Your EB Identity
Every brand has it – sometimes it just hasn’t expressed it yet. We’ll help you find the words, images and concrete steps that will make your identity a true compass.
Let's Start with Exploration
A short consultation or workshop will show you where you are right now and what already exists in your brand.
Let's Define Identity
We will create a description of your identity, its verbal and visual expression, examples of application in practice, and suggest possible steps to fulfill your aspirations.
Putting into Practice
We will help you integrate the EB identity into your everyday communication. Together we will set specific steps for its implementation and long-term use.