Employer Brand Audit
Every company has an employer brand. Yours too. Discover it and find out how your company is perceived and valued by employees, candidates and other people who are important to you.
Discover Your Employer Brand
An employer brand audit provides an honest, data-driven view from both the inside and the outside. It shows the gap between what you think you are and how you actually impact people. It helps you align your aspirations with reality and expectations. And discover opportunities to grow your brand.
Higher Employee Engagement
Employees whose expectations and needs the company knows and meets are more loyal and engaged.
Higher Attractiveness for Talents
When you know what appeals to people, you can create an offer and communication that will truly attract new colleagues.
Better Position on the Labor Market
Knowing your own brand and competitive advantages will help you stand out among other employers.
Brand Discovery: Step by Step
We’ll find out where your brand excels and where it could be improved. We’ll show you how you can strengthen your reputation in the job market and become a company people really want to work for.
We build each audit on a proven process that combines insight, data and action. We start with your situation, listen to people and translate the results into understandable recommendations.
Preparation and Data Collection
In the first phase, we focus on what employees, applicants and the public think about you. We find out how management itself perceives the role, position and image of the employer brand.
This gives us a comprehensive view from both inside and outside.
- Introductory workshop and context mapping
- Interviews with company management
- Interviews with employees and applicants
- Analysis of mentions on networks and career portals
- Analysis of brand communication
Processing and Analysis
We extract key insights from the collected data. We identify what works, what doesn’t work, and where you as a brand have opportunities to move forward.
We compare the management’s perspective with how employees and candidates perceive the brand – these differences often hold the key to greater credibility and effective communication.
- Description of the current employer brand image
- EVP assessment – strengths and weaknesses
- Mapping of experience points (EX, CX, alumni)
- Identification of gaps between aspiration and reality
- Identification of opportunities for innovation
Strategy Recommendations
Finally, you will receive specific recommendations that will help you improve people’s experience and better communicate who you are and what you offer.
You will receive materials for creating a holistic strategy for successfully building an attractive employer brand.
- Recommendations for improving the experience
- Recommendations for improving communication
- Materials for further development of the EVP
- Materials for defining a unique EB identity
- Presentation of outputs with discussion
What Do You Get
You will not only get data, but also a clear definition of what the brand means to different groups of people. You can use the outputs for further development of employer branding, recruitment and internal communication.
Current Brand Image
A clear overview of the differences between brand aspiration and reality.
Analysis of the Current EVP
What do you offer people, what do they value and where is there room for improvement?
Brand Touchpoints Map
How people experience the brand across the lifecycle in a company.
Recommendations for Experiences
Specific suggestions for changes in recruitment, adaptation or daily operations.
Recommendations for Communication
How to better and more credibly talk about who you are and what you really offer.
Frequently Asked Questions & Answers
For which companies is an audit suitable?
For anyone who wants to better understand how they operate as an employer – regardless of size or industry.
How long does an employer brand audit take?
Standard is 4-6 weeks depending on the scope – we adapt to your needs.
How many people will be involved in the audit?
Typically several employees, management representatives, HR and other target groups, it depends on your needs.
Do we need to have an EVP ready?
No – an audit can be an input to EVP’s definition or revision.
How will we use the outputs further?
The outputs are an ideal basis for creating an EVP, EB strategy, redesigning a career website, or setting up brand communication.
Let’s Discover Your Employer Brand
Get a clear picture of how people truly perceive your company. Use the audit as a springboard for meaningful changes in hiring, communications, and company culture.
Let's Start With Exploration
We will conduct surveys to reveal the true perception of the brand and the experience with it.
We'll Enumerate the Key Findings
We extract the essentials from the data – how people see you, what works, and where the potential is.
We'll Recommend Next Steps
You will receive specific suggestions that will advance the brand - both in terms of communication and experience.