Competition and Labor Market Analysis
Don’t know how you stand compared to other employers? Are you wondering how to reach suitable candidates?
A competition and labor market analysis will reveal your position in the labor market, your differentiation opportunities, and the real potential of your target group.
Get to Know the Field and Your Opponents
Employer branding cannot be built on feelings alone. You need to know what you offer compared to others, and at the same time understand the people you want to reach. We will help you map the competition and the real potential of the job market – so you know where your opportunities are, who you can attract and with what.
Competitive Offer
You set a value proposition (EVP) that meets market standards and your people’s expectations – while strengthening your position in the competition for talent.
Clear Differentiation in the Market
You will identify areas where you can significantly differentiate yourself from the competition – and create a brand that is memorable and relevant to your audience.
More Targeted EB Communication
You will discover how your competition communicates and what works for your target group. This will help you set an effective strategy that will differentiate you and reach the right people.
Two Perspectives – One Strategy
Before we propose a direction on how to prepare an attractive offer and differentiate yourself from the competition, it is necessary to know the environment well. That is why we combine a view of what other employers are doing with an understanding of the situation on the labor market. Only the combination of these two dimensions creates a quality foundation for a strong employer branding strategy.
We Study the Competition
To know how you can differentiate yourself, we first need to find out what others are doing.
We observe your direct and indirect competitors in the job market, how they communicate and what they offer. We look for their strengths and weaknesses – and compare them to your brand.
- We map their job offers
- We examine EVP and communication style
- We monitor channels, media and formats
- We compare your presentation with the competition
- We look for inspiration and opportunities for improvement
We Identify Market Potential
A strong brand needs a real audience. We find out how big your potential reach is – how many relevant people you can reach and where they are located – and what employers expect from them.
We work with data on the labor market and candidate preferences.
- We investigate the availability of relevant candidates (e.g. by profession, region)
- We take into account demographics, education, experience
- We use available data and surveys on expectations and preferences
- We obtain data for creating candidate personas and relevant value propositions (EVP)
We Combine Insights Into Recommendations
We don’t just stop at data. We translate everything into clear recommendations – what to change, what to emphasize, where and how to adjust communication.
We help you find a direction that matches the reality of the market and your ambitions.
- We identify opportunities and weaknesses
- We suggest how to adjust the value proposition (EVP)
- We recommend adjustments to the style and tone of communication for differentiation
- We refine the method and targeting of communication to specific groups
- Everything points towards a stronger, differentiable and credible EB strategy
Gain an Advantage in the Battle for Talents
Don’t expect a “top secret” report from us. You will receive understandable outputs that you can use when creating an EVP, setting a communication strategy, and planning recruitment activities. Everything is based on data – not assumptions.
Competitive Benchmark
Comparison of your offer and communication strategy with selected competitors.
Communication Overview
Overviews of channels, media, formats and topics that competitors use in communication.
Candidate Availability
Information about whether you have anyone to reach, where and how many people correspond to your target group.
Understanding Candidate's Needs
What candidates want and expect – not only salary, but also the culture or meaning of work.
Brand Recommendations
Resources for adjusting your EB strategy – offer, communication style and targeting.
Frequently Asked Questions & Answers
What exactly does "competition in the labor market" mean?
We monitore companies that target the same profiles as you – not only in your industry, but also in the region and segment.
What data sources do you use?
We work with publicly available data, analytical tools and, if necessary, questionnaires or interviews with the target group.
Do you also take our internal data into account?
Yes, if you have relevant information (e.g. from interviews, exit interviews, campaigns), we will be happy to incorporate it.
What is the difference between this analysis and an EB audit?
A competitive and labor market analysis tracks your position among employers and your market potential. An employer brand audit focuses on the company as an employer – on the perceptions and experiences of employees and applicants.
Will I get specific recommendations?
Yes – the outputs contain not only data, but also understandable suggestions on what to change and why. You can use them to set a strong employer branding strategy, create an attractive EVP, target campaigns and realistic recruitment planning.
Build a Strong Employer Brand
Without knowledge of the competition and the job market, even the best strategy remains just a guess. Let’s find out together how the market perceives you – and how to turn it into your advantage.
We Map Your Surroundings
We'll see how you stand against the competition.
We Estimate Your Reach
We will find out what is the real potential of the candidates.
We Propose a Clear Direction
We will recommend how to adjust EVP and communication.