Employer brand communication is often scattered in companies. There is a lack of a unified style and clear message. It speaks a different language on the outside than it does on the inside – and people get lost in it. Companies often create a false image and make promises that do not match reality.
We can help you create a framework that builds on your identity and becomes the basis for consistent communication across all channels. You’ll build a unified, clear and trusted brand image that connects your people and their values.
Clear and Understandable Employer Image
Consistent communication gives people a clear idea of the company. There is no confusion from conflicting messages or promises that do not match reality.
Alignment of Internal and External Communication
People are sure that what the company offers is in accordance with its internal culture and values. There is no inconsistency between “recruitment promises” and actual experience.
Authenticity through Real
Values
Jednotná komunikace vycházející z identity firmy pomáhá lidem porozumět, co firma skutečně reprezentuje, a snáze se s ní ztotožnit.
A clear and understandable brand attracts those, who share its values. Applicants and employees alike.
We Will Unify Your Communication
We can help you coordinate all your brand messages – visually, in content and in thought. You’ll create a clear direction that makes your brand legible, credible and believable to employees, candidates and the public. We’ll help you set a unified communications baseline that connects your people, values and goals across the entire company.
Survey of the Current Employer Brand
We find out how your brand is perceived by employees and candidates and where the gaps are between perception and reality.
Mapping the Employee Experience
We map the key moments of their journey and interaction with the company and identify strengths and weaknesses.
Labour Market and Competition Analysis
We benchmark your employer brand and its communication against competitors and industry trends.
Audit of the EVP and its Refresh
We update your employee value proposition. We clarify what people want and what we can actually offer them.
Employer Brand Identity
We will create a unique and comprehensible communication style that will present the brand appropriately.
Design of the Communication Framework
Together we will design what and how you will be saying, where, when and to whom (topics, formats, channels, media).
Employer Branding Manual
From procedures and templates to checklists, we’ll create a clear guide to brand communication.
Employer Brand Media
We will prepare unique content that represents your brand. (text, photos, videos and graphics)
Employer Brand Content
We will take care of creating and publishing content on a regular basis, including evaluating its effectiveness.
Let Your Brand Shine
By unifying your communications, you can align all your brand messages – visually, in content and in thought. You’ll create a clear direction that makes your brand legible, trustworthy and believable to employees, candidates and the public. We’ll help you set a unified communications baseline that connects your vision, people and values across the entire company.
How Can We Cooperate
Every company is different – and so is its brand. That’s why our approach isn’t just based on templates, but on listening and finding solutions that make sense to you and your people.
Survey of the Situation
We will meet and go over your current situation, needs and goals together. We're interested in context, company culture and what's troubling or holding you back in communication.
We Will Propose a Solution
Based on the first meeting, we will suggest a direction - what and how to improve, where to start and what the cooperation could look like in each step.
Putting into Practice
We'll make sure your brand speaks a consistent language - we'll create a manual, prepare templates, branded content and provide training for your team.
Let’s Connect
Please give us a brief description of your situation. We will contact you to arrange a short, no-binding consultation.