An employer brand is not just what you say about yourself. It is first and foremost what people (employees, candidates, and the public) experience when they interact with your company.
Without good research, you don’t know how your brand is really perceived. Analytics can help you uncover the gaps between what you want to say and what people really feel. And it’s this reality that determines whether your brand will be credible and attractive.
Deep Understanding of People
Find out what your employees and candidates really experience and expect.
Identifying Opportunities for Improvement
Identify hidden risks, weaknesses or gaps between promise and reality.
Certainty of the Correct Direction
You get data you can rely on for identity, EVP and communication.
A brand is not what you say, it’s what people experience.
Get to Know Your Employer Brand Better
We design each survey based on how you need to change or strengthen your employer brand. We approach companies that want to attract more quality candidates differently, and those that are dealing with low engagement or fragmented internal and external communications differently. But we’re always looking for answers to help you make informed decisions – whether it’s recruiting, motivating people, or unifying your employer brand communications.
Employee Needs Survey
Find out what your employees really need so you can respond to their expectations and improve cooperation.
Mapping the Employee Experience
We will discover the key moments when people come into contact with your company and uncover strengths and weaknesses.
Engagement Surveys
We measure how people feel in the company, what motivates them and what holds them back. We’ll help you uncover the reserves and opportunities to increase engagement.
Brand Perception Survey
We will find out how your employees and candidates perceive the company as an employer and whether the company’s identity matches reality.
EVP Audit
We’ll explore your employee value proposition. We will clarify what people want and what you can realistically offer them.
Brand Communication Audit
We will audit your brand communication to candidates and internally. You’ll gain insight into what’s working and what to improve.
Labour Market Surveys
We map the recruitment potential in a given region or industry. We find out who your target candidates are, where to reach them and what they expect.
Expectations of Target groups
We will find out what the people you want to reach are really looking for – from benefits to company culture to tone of communication.
Competitor Analysis
We map out who your biggest competitors are in the battle for talents – what they offer, how they communicate and how they attract attention.
Get the Data for the Right Strategy
A truly strong employer brand comes not from assumptions, but from understanding. Through research and analysis, you get a clear picture of how your brand is perceived by people inside the company and in the job market. We’ll help you find the answers that will lead to the right strategic decisions, a stronger EVP and credible communications.
We Offer Tailor-made Solutions
Every company is different – and so is its brand. That’s why our approach isn’t just based on templates, but on listening and finding solutions that make sense to you and your people.
Survey of the Situation
We'll talk about what you want to find out and why. We'll help you specify your research objectives and choose the right approach - whether it's for employees, candidates or competitors.
We Will Propose a Solution
We will choose appropriate methods - interviews, questionnaires, data analysis and benchmarks. We design everything to ensure that the outputs have depth and practical applicability.
Putting into Practice
We will present the results in a clear and contextual way. Together, we define what the data shows and how to take it forward - in strategy and in everyday practice.
Let’s Get in Touch
Briefly describe your situation. We will contact you to arrange a short, non-binding consultation.