EMPLOYER BRAND INTELLIGENCE
Manage your Employer Brand based on reality and data, not just impressions. Gain key insights into people, your brand, and the job market that will enable you to make better decisions.
Data-Driven Employer Branding
An Employer Brand is based on people’s real experiences.
We will help you understand the everyday reality of employees and job seekers, give it structure, and make decisions that will help you build a company where people want to work.
Data and Resource Audit
We map available data, tools, and resources related to Employer Branding and identify gaps in measurement.
Integration and Data Reports
We will connect data sources and create a clear system for tracking key Employee Brand metrics across the employee journey.
Brand Analysis and Management
We regularly evaluate data, provide clear feedback, and help optimize Employer Brand strategy based on results.
From People’s Experiences to Brand Management
Our solution is based on systematic work with data in the context of your company and its people.
In three consecutive steps, we will help you gain an overview and connect data into a meaningful whole so that you can rely on verified information rather than just your intuition when making decisions.
Data and Resource Audit
You will gain a clear overview of what data you currently have about your Employer Brand, where there are gaps, and what you need to make quality decisions.
The audit will help you identify the reality and create a solid foundation for further development of your Employer Brand.
Integration and Data Reports
We connect data about employees, applicants, and the job market into one comprehensible whole.
You gain an overview that gives your data context and allows you to see your Employer Brand in context.
Brand Analysis and Management
We will continuously evaluate data with you and provide recommendations for further decision-making.
The cooperation will include regular monthly consultations and annual updates of the EB strategy according to the development of the company, people, and the labor market.
How We Will Work Together
Cooperation is based on working with data that describes the reality of your Employer Brand.
We interpret the data together and use it as a basis for further steps and decision-making.
We Will Set a Goal
At the beginning, we will clarify what results you want to achieve and what the cooperation should bring. All decisions will be aimed at achieving the goal.
Data in the Context of People
We interpret the numbers together in the context of your company so that they make sense for decision-making, not just for reporting.
Regular Rhythm of Decision-Making
Cooperation is regular and meetings are clearly defined. We continuously evaluate data and use it as a basis for further steps.
EB Intelligence as Part of the Ecosystem
Employer Brand Intelligence is part of a broader Employer Brand ecosystem.
It connects strategy, tools, and content, ensuring that individual steps make sense as a whole.
Why Join Forces with Us
Jednotlivé kroky spolupráce řeší různé části práce s Employer Brandem.
Dohromady ale přinášejí konkrétní přínosy, které se promítají do lepší orientace, rozhodování i dlouhodobého řízení značky zaměstnavatele.
Clear Initial State
You know how Employer Branding works today, without assumptions or distortions.
Blind Spots Revealed
You can easily identify areas that hinder recruitment, engagement, or brand credibility.
Common Ground
HR, management, and other teams all start from the same picture of reality.
Data Together
Key information about people, recruitment, and the labor market is clearly presented in one place.
Visible Connections
You see the relationships between what the company does, how people experience it, and what impact it has.
Common Language
The discussion is based on the same data and the same interpretation, not on different impressions.
Regular Support
You have a partner who helps you interpret data and translate it into further steps.
Reaction to Changes
An Employer’s Brand evolves along with the company, its people, and the job market.
Controlled Development
Employer Branding is becoming a long-term managed discipline, not a set of activities.
Frequently Asked Questions & Answers
Is this service also suitable for companies that are just starting out with Employer Branding?
Yes. This is precisely when working with data makes the most sense. We will help you understand the initial situation, set realistic expectations, and avoid steps based solely on assumptions or trends.
What data do we need to have available in order to work together?
In most cases, we work with data that already exists within the company, for example from recruitment, HR systems, surveys, or communications. If any data is missing, we will help you supplement it appropriately or suggest another way to obtain the necessary overview.
Will it be limited to reports and dashboards?
No. Our goal is not to provide another overview, but to support decision-making. We interpret the data together, put it into context, and translate it into specific recommendations for further steps in Employer Branding.
How often and in what mode does cooperation take place?
Cooperation follows a regular rhythm. It typically includes monthly consultations, ongoing recommendations, and an annual strategy update. We always tailor the specific settings to the size of the company and its current issues.
How can we tell that cooperation is yielding results?
The results are primarily reflected in the quality of decision-making and greater confidence in managing the Employer Brand. You gradually gain a better overview, clearer priorities, and the ability to respond to changes based on data, not feelings.
Understand People through Data
Gaining a better overview and making decisions based on reality is easier than it seems.
Let’s start with a short consultation and see how data can help your Employer Brand.
Relevant Information
You will gain a clear overview of the available data, tools, and resources related to Employer Branding.
Overviews and Contexts
We will connect individual pieces of information into a comprehensible whole and place them in the context of the company and its people.
Data-Driven Brand
We regularly evaluate and share information as a basis for deciding on the future direction of your brand.