EMPLOYER BRAND DIAGNOSTICS
Take the first step toward a strong and functional Employer Brand. Get a clear picture of the current situation as a basis for further development.
Discover the Gap between Aspiration and Reality
Without diagnostics, it is easy to build a brand based on impressions. We help reveal the difference between who you want to be as an employer and how people actually experience you.
It is precisely in this gap that we can see what works, what hinders credibility, and where it makes the most sense to start changing things for the better.
Deeper Understanding of People
You will find out how employees and candidates really experience your company and what they expect from you.
Opportunities for Improvement
You will uncover hidden risks, weaknesses or incompability between promise and reality.
Certainty of the Right Direction
You will get data that you can rely on when creating identity, EVP and communication.
Get to Know Your Employer Brand Better
Do you feel like something needs to change, but don’t know where to start? A diagnostic can help you identify the true state of your Employer Brand and distinguish symptoms from causes.
Whether the problem is in recruitment, engagement, or quality of cooperation, we always look for answers that align your ambition with reality and create a solid foundation for the next steps.
We Listen and Map Reality
We talk to people, explore experiences and collect data where Employer Branding is truly created: in everyday practice.
We Look for Connections and Patterns
We connect all the findings to see where aspirations meet reality and what the main causes are.
We Provide Recommendations and Direction
We translate results into clear priorities and concrete steps for further development of the Employer Brand.
Data from Multiple Sources and Perspectives
Employer Branding is shaped by people's everyday experiences, so we connect different data sources and perspectives to get the most accurate picture of the current state.
Employee Needs Survey
Find out what your employees really need so you can respond to their expectations and improve cooperation.
Engagement Surveys
We will measure how people in your company feel, what motivates them and what holds them back. We will help you uncover gaps and opportunities to increase engagement.
Employee Experience Mapping
We will discover the key moments when people come into contact with your company and reveal strengths and weaknesses.
Brand Perception Survey
We will find out how your employees and candidates perceive the company as an employer and whether the company's identity matches reality.
EVP Audit
We will examine your value proposition. We will clarify what people want and what you can realistically offer them.
Brand Communication Audit
We will audit your brand communication towards candidates and within the company. You will gain an overview of what works and what needs to be improved.
Competition Analysis
We will map out who your biggest competitors are in the battle for talent: what they offer, how they communicate, and how they attract attention.
Labor Market Surveys
We will map the recruitment potential in a given region or industry. We will find out who your target candidates are, where to reach them and what they expect.
Target Group Expectations
We'll find out what the people you want to reach are really looking for: from benefits to company culture to the tone of communication.
Reveal the State of Your Employer Brand
You don't need to have a clearly defined problem or a ready-made assignment.
Just know that you want to understand where you stand today. Together we will clarify the situation and suggest next steps.
Survey of the Situation
We'll talk about what you want to find out and why. We'll help you specify your research objectives and choose the right approach - whether it's for employees, candidates or competitors.
We Will Propose a Solution
We will choose appropriate methods - interviews, questionnaires, data analysis and benchmarks. We design everything to ensure that the outputs have depth and practical applicability.
Putting into Practice
We will present the results in a clear and contextual way. Together, we define what the data shows and how to take it forward - in strategy and in everyday practice.
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